Is your business secure? It may not be. Many unscrupulous individuals are operating online looking for new ways to exploit honest people.
I was recently pulled into a scam enacted by someone yet to be identified via a freelance work website. Because of how personally this affected me and my brand reputation, I’ve decided to write today’s blog post about securing your business online.
My personal experience involved Upwork.com, which is a website boasting about the value of freelance talent.
Well as the old saying goes: there is nothing more expensive than cheap labour.
Someone posing as me purporting to be a writer/editor from NYC took a job writing a book for a client and the results were bad. 3 chapters completely plagiarized bad.
After realizing this was a clear case of identity theft, local government protection I immediately contacted UpWork to have the fake profile taken down. This person’s client did the same; we hope they were able to get a full refund of the monies spent on the useless book written for them.
Fraud is on the rise
2016 saw a significant increase in fraud over 2015. While the numbers show the amount stolen went slightly down the volume of theft went up. A lot.
While those figures relate more to consumer fraud if you’re the seller, you can be out of pocket money if the claim means sending the now used product back to you.
The point to take home is fraud is up so you need to take action to prevent yourself and your customers from becoming victims.
How to prevent and report cyber crime
According to The National Cyber Security Alliance there are several steps you should take to protect your business and customers:
• Evaluate Risks
Identify what types of fraud or crime you may be most susceptible to. Do you work with medical information? Financial information?
Even if the purpose of your business is simply B2C there are steps to be taken to protect yourself.
Users who purchase through your website are trusting you to keep their financial information safe so take steps to do so such as having SSL installed for any e-commerce or sensitive information and it’s wise not to store it.
• Monitor Threats
This can be as simple as making sure no spam messages are opened or any emails with attachments are scanned with some sort of antivirus software. While the software is not 100% effective it will stop the better circulated scams.
• Report Attacks
If you are the victim of a cyber attack you are going to get frustrated and with good cause.
Currently Canada is really vulnerable when it comes to cyber crime and your best hope is just to call the police. While promises have been made to address this, very little has been done and international criminals are impossible to go after.
• Execute a Security Plan
For this the recommendation is to work with your ISP on a cyber security plan. While your ISP may be worth talking to you should really speak with your website’s hosting company first and foremost.
The security of your customer’s info and your business is delicate so make sure your host knows to have things such as routine backups of all information made and stored on another server.
Most of the majors stay on top of things but it’s always worth calling them for a quick review especially if you have pertinent info for them that may help.